SCOVO restyling. Standards of a corporate style.
In 2001 our company thought up the name and image of a
brand – the leading producer of the dishes with non-stick
coating in Russia.
This is the first logo:

Now this trademark took a worthy place in the of a
market segment; the following tasks became expansion of consumer audience at the expense of creation of more actual image of a brand. Restyling was coming.
It was necessary to leave from a little archaic sounding of the ravine, from difficult reproduced contours and shadows and badly scaled horizontal strokes.
The continuity and recognition of a trademark thus shouldn't
disappear.
New logo:

General slogan: ADVANTAGES ON the SURFACE





In new image the brand should become not
«sensual», but «intellectual». And the main «message» should be: to prepare on Scovo is good. Easy, harmlessly, quickly and, of course, it is tasty. As the
main course for this company were «speaking tablets» are thought up. These are big rectangles of green color to edges filled by words. Texts an intelligible
and simple language narrate about advantages of ware of Scovo, and also add a
few warm words about the tablet carrier (a packing box for frying pans, the car
of the forwarding agent, a package and so forth)


During campaign was planned to accustom consistently
audience to reading – for the first time passengers of the subway should get acquainted with tablets, considering stickers on walls of cars.

In support of this already read and acquired
information and a visual image should act boards on escalators, advertizing by buses etc.


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