ANDERSSEN. Creation of the name and corporate style for the furniture factory

About client:

ANDERSSEN is one of leading Russian factories on production of the upholstered furniture, entering into the largest furniture holding of Russia «March 8». Only for the last three years of work at factory it have been created more than 40 author's exclusive sofa collections, noted by prizes and awards at various exhibitions.

The Task:

to develop the name and the corporate style which has been built up from other companies of holding, and positively being allocated against already existing competitors. The style, capable to apply for leader positions.

The solution:

Proceeding from essence of let-out production (the upholstered furniture generally associates at target audience with rest and a dream), for future brand the «fantastic» positioning, differing was chosen as a druzhelyubnost, softness and «miracle expectation». Thus, the logo and color scores intuitively send the consumer to the Scandinavian esthetics, so and quality with which subconsciously allocate the goods of a «northern» origin.

Model of the advertizing module

www.anderssen.ru
Model of Internet shop

Model of the catalog of production

Outdoor advertizing

Back to worklist